Your customers have smart phones. You have a smart phone. So why doesn't your business have a mobile website? Mobile websites are designed exclusively to be accessed via a mobile device, such as a smart phone or even tablet. If your company already has a website, invest in a mobile website to allow your customers to access your company website on the go. Here's a few reasons to "go mobile", and some tips to help you optimize your company's mobile website.
A happy customer is a loyal customer - The majority of smart phone users access websites via their mobile device. Your mobile customer wants information immediately, and won't have time to zoom in or out and scroll through an entire website. Searching in and out of a website without mobile capabilities can be incredibly frustrating for the customer. Having a mobile website with on the spot information will increase the chance of a positive customer experience, and we all know that a positive customer experience leads to a sale! Speaking of sales, it's been shown that customers tend to take immediate action when given instant information on a mobile website!
Great for all industries - All industries, such as food and beverage or retail for example, benefit greatly from providing customers with a mobile website. Regardless of your market, a mobile website can offer quick information and satisfy smart phone customers with a variety of options. Check out these industry examples that prosper from establishing a mobile website.
Food and Beverage - Customers can place a take-out or catering order with ease, or find your establishment with a built in map and directions to your business.
Medical - Customers searching for medical information may not have the benefit of time. Doctor's offices or hospitals can provide quick medical advice or tips on their mobile site, along with contact information in an emergency situation and push to dial 911 or other necessary telephone numbers.
Retail - Customers can search for the retail item they desire, and purchase directly from the mobile website within minutes.
Industrial - Provide mobile users quick access to local sales representatives, or information on the products and services offered by your business.
Once you've decided to invest in a mobile website, now is the time to design it to be user and mobile friendly. Check out these quick tips to maximize your mobile website's potential.
Keep it Quick and Simple - Your customers are on the go, which is why they're quickly looking for information about your business. Place the most important information first, and use bullet points to ensure easy reading for the consumer. Your customer is either looking for information or looking to purchase a product/service, so make it easy to do both!
Navigation - Your customers are using their mobile device because they don't have the time to search through an entire website, and want information fast. Help your users navigate seamlessly through your mobile site by utilizing a vertical view for smart phone compatibility and include arrows between pages to direct your users. Remember, minimize scrolling!
Easily Accessible - It is crucial to ensure that your mobile website works on all mobile devices. Flash may not work on some smart phones and mobile devices, so find alternatives to using Flash. An easily adaptable website will lead to a positive customer experience.
If you need assistance with your mobile website or are ready to invest in a mobile website, contact Greg Barden for a free consultation at Rare Reminder Web Design 860-563-9386 x314
The ABC's of SEO
The ABC's of SEO
A February 2012 Pew Internet survey finds that “91% of online adults use search engines to find information on the web.” These users are searching for businesses every minute, if your Search Engine Optimization (SEO) is not current, effecting or working correctly, these users could also become your customers. If not, you could lose them to your competition.
With millions of websites to search through, it’s crucial for these prospective customers to find you easily. So how does SEO help your website rise through the rankings ?
Keywords are key – According to Brafton, research shows consumers are predominantly searching for products and services online. Touting your products and services with good SEO keywords will help your website show up more frequently, and increases repeat visits to your website.
Be social – Regular posts on Facebook, Twitter, Google +, Pinterest and other social media outlets will not only help keep your business top of mind, it will help you engage with new and existing customers. Make sure your posts are relevant and tie back to your keywords.
Organic versus paid SEO – Organic SEO (also referred to as “free” SEO) comes from good SEO content and social media – but that isn’t always enough. Sometimes it makes sense to purchase paid ads through Google or Facebook to help beef up your SEO, especially when you’re looking to target a certain demographic.
At Rare Reminder Web Design, our SEO experts will help create relevant content for your business and help improve your website’s rankings. For more information on our portfolio of SEO services, contact us at 860-563-9386 x314